Core Web Vitals Optimisation

Core Web Vital Scores

There are only three ways to optimise core web vitals to arrive at Poor, Needs Improvement & Good. Different factors are affecting the scores & it varies for each web vital.

Slow loading sites frustrate people, leaving customers with a poor first impression. As page load time increases, you'll see fewer page views & lower conversions. Google punishes slow loading sites, especially on mobile, which means downward pressure on your SEO rankings. (These metrics will be a ranking factor, starting in May 2021)

Book your free consultation

Check Your Sites Speed

(Enter the URL your would like to test)

Core Web Vitals Background

Largest Contentful Paint

Largest Contentful Paint is a measure of rendering performance, a good replacement for page load time or DOM content ready. The best score you can have for this is to have a rendering time below 2.5 seconds. The metric is there to help you see how long your large content renders on the page.

First Input Delay

First Input Delay is a measure of how long it takes the browser to respond to discrete user input like clicks or taps. Google looks at a score that is less than 100ms for this web vital & the best way to go about this is to carefully look at the code & measure the performance based on the areas you can optimise.

Cumulative Layout Shift

Cumulative Layout Shift is a measure of how unstable the page was, a sum of all unexpected layout shifts in the page lifecycle. Any unstable element on your site will set you up for a lower Core Web Vital score. However, this does not include interactive features such as a layout change when a user clicks on a button.

Don't take my word for it?

"Lee's passionately committed & extremely talented. I have found him to be results-driven. Dealing with Lee was great fun; there is no smoke & mirrors rather a professional, competent, friendly business approach with the most refreshing 'can do' attitude that made it a pleasure to do business with him."

Brendan Leece

Int. Customer Experience Manager
E.ON UK

"Lee's been looking after our website marketing & strategy for the last eight months & I'm very impressed with the work he's carried out for us & his enthusiasm to make our site a success. I'd thoroughly recommend using Lee to help with any digital marketing needs you may have."

Gareth Hall

Sales Director
Fine Controls Ltd

Frequently Asked Questions

Who do you work with?

I work with startups, SMEs & some of the region's most prominent organisations. I can help you if you run an eCommerce site, you want to generate leads online, or your agency requires some additional marketing support.

We are likely to be a good fit if:

Your current marketing efforts aren't producing the results you require.
You no longer have the time to coordinate your online marketing correctly.
You want to promote your company online but don't know where to start.

I'm very selective about the clients I choose to work with. If I don't believe we can work together to achieve your goals, I will let you know upfront.

How would we work together?

I can be flexible to accommodate your requirements, whether that's becoming an extension of your marketing team, running your company's marketing activities on your behalf or providing support as & when required.

How will I know what you are working on?

I'm transparent in everything I do, so you know what I'm doing, why I'm doing it & what impact it has had on your bottom-line.

Work is discussed in advance & is itemised in your monthly report. I provide access to a Google Drive folder that contains all of my work so you can quickly provide feedback & keep a record of work produced.

How much do you charge?

I charge a day rate, so you know how many billable hours you receive each month & how much you pay in advance.

Your quote will be dependent on the scope of the work required to meet your goals. I will be able to provide you with an estimate after our initial consultation.

Will I be tied into a lengthy contract?

In a word, no. I won't hold you to ransom in the unlikely event you aren't happy with the work I produce. I ask you to provide me with 30 days notice should you wish to pause the campaign for any reason.

What locations do you cover?

I mainly work with businesses located in Lancashire & Cumbria. However, my work isn't location-dependent, so I'm able to work with companies throughout the UK & internationally.

Can I meet you?

Of course! I will happily visit your business to discuss your search marketing requirements in more detail.